Jon Bell – Owner. Born and raised in the South Bay, Jon has spent his entire professional career in the nursery industry, with nearly 19 years of experience. Working under Bob Brock while attending Mira Costa High School, Jon has since grown through the ranks, and in 2010 he purchased the nursery, bringing his knowledge and expertise to the South Bay. Jon is a certified plant geek, with a true passion for unusual, hard to find, and exotic plants and flowers that captivate the imagination and inspire the gardener within all of us. His commitment to the environment and sustainable practices has allowed him to make Deep Roots the South Bay’s premier destination for climate appropriate native plants, as well as low water plants from around the world. Jon wants nothing more than for people to be successful in their botanical pursuits.